Keiser University Jacksonville campus Bachelor of Arts in Business Administration program students and staff members recently enjoyed a leadership workshop presented by Dale Carnegie Training leaders John Heron and Liz Miller.

With the focus on the pyramid structure of knowledge, skills, and attitude, the group was successful in identifying the key attributes required to thrive in today’s fast-paced professional environment. Heron emphasized that while knowledge is essential, hands-on experience and a positive attitude are crucial as well.

Keiser University’s BABA program focuses on an in-depth study of the functional areas of business ethics, communications, and technology needed in today’s global business environment. The program offers various concentrations that allow students to specialize in specific business disciplines to enhance career opportunities.